Targeting
Audience Targeting
Maximize your reach and impact by pinpointing your ideal audience with our precise targeting capabilities.
Matched Audience Targeting
Our Platform matches your NPI list, custom audience list, ready-to-use HCP list, patient list, or CRM data, with up to a 95% match rate, to mobile device IDs, cookies, and IP addresses using both ID-based and cookie-less proprietary patent-pending data matching technologies while keeping consumer’s personal information private.
- Advanced data matching technology
- Match offline data to digital IDs
- Cookie-less matching
- Privacy safe audience matching
Audience Targeting from Healthcare Data Providers
Our Platform provides you with the ability to work with any data provider you choose. Upload CSV, integrate through your CRM or ingest data through your data providers.
- Flexible data provider options
- Upload data in any format and from any system
- Seamless integration with multiple providers
Custom Audience Targeting
Our Platform allows you to build your target audience on any Data Management Platform (DMP) of your choice and then seamlessly push them to activate on our platform
- Use any DMP provider as per your needs
- Push data from your DMP to our platform in just a few clicks
Pre-built Audience Segments Targeting
Our Platform offers an extensive library of healthcare curated segments that are readily available for activation. You can instantly choose from thousands of these segments, which have been precisely targeted to reach specific healthcare audiences.
- Meticulously curated Segments by our experts
- Activate these segments within minutes
Retargeting
Using our platform advanced retargeting technology, you can re-engage with your website visitors. Our platform tracks their online behaviour and displays your ads to them across multiple channels and platforms
- Stay top-of-mind and bring your users back to your site
- Increasing the chances of converting your users to your customers.
Reach More Audience
Geo-farmed Audience Targeting
By leveraging our platform proprietary location data technology, you can target people based on their historical location visitation behaviour
- Identify target audiences based on their visitations of specific locations such as hospitals, laboratories or pharmacy stores
- Create a customised segment of these audiences
- Reach out to these audiences on mobiles or desktops with a customized message.
Lookalike Audience Targeting
With our platform, you can expand your reach and connect with new people who share similar characteristics and behaviors to your target audiences
- Identify patterns in users’ demographics, interests, and online behavior
- Build custom audience segments of users who exhibit similar traits
- Expand your reach to a larger audience
Contextual Audience Targeting
With our platform advanced technology, you can target users based on the content they are consuming or have consumed in the past. We support 100+ languages and we catalogue 250k+ publilshers and 150M+ pages daily
- Analyzes users’ online behavior
- Identify users interested in specific topics
- Categorizes users into different interest groups and target them
Target Audience from Previous Marketing Campaigns
With our platform, you can create a dynamic campaign funnel by targeting users who have engaged with your ads in the past. This means you can tailor your ad campaigns specifically to those users who have already shown interest in your brand, increasing the likelihood of conversion
- Target users who engaged with ads in past
- Tailor ad campaigns to interested users
- Increases likelihood of conversion
- Retarget interested users to keep brand top of mind
